Wednesday, March 25, 2009

Wildfire Enters into Exclusive Sales & Development Agreement with Modern Masters


Torrance, Calif. USA, 23 March 2009 – Wildfire, Inc., the industry leader in UV (aka ultraviolet or "black light") effects, fixtures and products, announced an exclusive sales and product development agreement with Modern Masters, a leader in the decorative paint market and subsidiary of Rust-Oleum.

Effective immediately, Modern Masters will take charge of all wholesale sales and distribution of Wildfire brand paint products. The arrangement enables Wildfire and Modern Masters to combine their resources to roll out new Wildfire products, improve existing products and increase their availability to customers. Wildfire will announce two new product lines within the next few months.

We are very pleased to announce this agreement with Modern Masters,” said Wildfire president John Berardi. “We have partnered with Modern Masters in a variety of ways over the past 18 years. We take this next step knowing that Modern Masters understands our markets as well as our paint products. Modern Masters has the foundation and global resources of its well-known parent company, yet is still run by the family that originally founded it, which allows them to provide the same high-quality, attentive and efficient customer service that Wildfire customers know and expect from us.”

Modern Masters is totally committed to the amusement park and themed entertainment communities,” exclaimed Jim Rogers, vice president of Modern Masters. “Wildfire paints are a perfect compliment to our existing product lines, including Modern Masters Theme Paint. We look forward to working with Wildfire on developing more innovative and exciting products for these industries.”

The Wildfire team at Modern Masters includes Russell Brasher, Global Sales Manager; Neil Cody, North Eastern Regional Manager; Diana Sartor, Western Regional Manager; Mark Mattei, Mid South Regional Manager; Scott Hutchinson, Southern Regional Sales Manager; Blanca Lopez, Customer Service Supervisor; Sulie Soto, Customer Service Representative; Joe Saenz, Technical Support/Studio Manager; and Joe Saenz, Technical Support/Studio Manager.